The goal of Allstate's Purple Purse project is to raise awareness for domestic violence, especially the little talked about financial domestic abuse that happens when spouses prevent access to finances, effectively trapping people in harmful relationships. The Pass it On event was used to promote the project as well as its cause by distributing purple purses across the nation and asking people to check their purses in on a microsite to show how far the purses traveled. The promotion also included a Facebook app that encouraged people to share inspirational quotes. For each quote shared money was donated to help support domestic violence victims. To support the microsite and Facebook app, postcards, posters, yard signs and other promotional items were also developed.

Roles: Art Direction / Design / Frontend Development