Cengage is an educational content company that provides eBooks and other learning tools for higher education and k-12 students and teachers. They were looking for a series of HR videos for new hires to explain health benefits, 401(k) savings plans, and company policies. Cengage had already established a branding look and feel which they wanted to carry through the videos. To make the videos more engaging to viewers a character was developed who learned along with the new employees.

Role: Design