Healthy Aurora in an initiative through the Center for Healthcare Innovation with the goal of educating the population of Aurora about their healthcare options and how to best use them. The friendly, approachable website is home to a variety of videos and information on healthcare topics including terminology, navigating insurance, and children’s healthcare. Because the primary audience of the site has a lower education level and is comprised of a large percentage of non-english speakers, the theme of the campaign was built around common fairly tales as a way to introduce the idea of finding the right kind of healthcare in an easy to understand way.

Roles: Design / Frontend Development