Nutralys is a line of plant-based protein ingredients developed by Roquette, the largest supplier of plant protein in the United States. Roquette’s goal was for Nutralys to become a leader in the plant protein industry and to hold more authority among their peers. With this goal in mind, a new brand was developed to identify Nutralys as a more modern and established company. The brand aims to appeal to the emotion behind the science of Nutralys’ innovative product line, and hint at Nutralys’ goal of improving the health of consumers and the planet through plant-based ingredients.

Roles: Art Direction / Design