After a successful rebrand project, Nutralys’ vast library of marketing collateral needed to be updated to match it’s new, more modern look and feel. The goal was to take a more lifestyle, editorial approach to the layouts, photography, and overall design while still communicating valuable industry information and data. Updated collateral pieces included example recipe concept cards, product fact sheets, company overview sheets, and health benefit sheets. Nutralys’ ingredients are not visually appealing, so updated photography highlighted end-product food that was made using the ingredients, as well as lifestyle images of target consumer segments.

Roles: Art Direction / Design