Samsung Summer of Play was a promotion Samsung used to introduce their new Samsung Galaxy Player. The promotion consisted of a Facebook app contest to win your ideal day of play as well as a national truck tour featuring sketch comedy. A logo was developed for the contest that made use of app icon graphics to tie in the Galaxy Player and the Facebook app was designed to appear to be on a Galaxy Player screen. Besides the Facebook app and logo, this project also consisted of various print banners and posters, apparel items, and a truck wrap.
Roles: Art Direction / Design / Frontend Development